Tourism Industry Insight: Clearer Hotel Information in the Age of AI Travel Search
AI is becoming another doorway into tourism discovery. The opportunity is not to “game” AI, but to make every promise easier to understand and trust.
AI is becoming another doorway into tourism discovery. The opportunity is not to “game” AI, but to make every promise easier to understand and trust.
Adding villas looks like straightforward growth. But on a Maldives resort, each new key can weaken the scarcity supporting existing ones. An illustrative model shows why just...
Distance from Velana creates cost, but it can also create scarcity. If privacy, geography and experience support enough rate premium, the same kilometres that complicate...
A destination is not truly diversified merely because visitors arrive from many countries. The strongest mix is one whose markets do not all weaken at the same time.
An extra night can be more valuable than a higher room rate. Where capacity is available, extending roughly one-quarter of stays may generate more contribution while spreading...
The most valuable extra capacity in a hotel may not be another employee. It may be an existing employee who can competently move where demand suddenly appears.
More room types, packages and rate plans can appear to give travellers greater freedom. Sometimes the better sales strategy is helping them choose with less effort.