Tourism Industry Insight: Higher average daily rate (ADR) can be Bad News
A hotel’s average daily rate can rise even while every important customer segment is paying less. The culprit is not pricing power, but changing mix.
A hotel’s average daily rate can rise even while every important customer segment is paying less. The culprit is not pricing power, but changing mix.
This series of articles outlines that guesthouse pricing begins with true costs, net revenue and market position, then extends to timing, excursions, transfers, packages, value...
A pricing audit reveals the small leaks that erode profit: weak floors, unrealistic occupancy, outdated supplier rates, stacked promotions, tax errors, full-capacity activity...
Value-added offers can outperform discounts when perceived benefit exceeds incremental cost. Flexible breakfast, orientation, transfer coordination, digital guides, equipment...
Profitable packages begin with current net costs for rooms, meals, transfers and activities, plus contingency, distribution and margin. Separate tax and service charge, compare...
July gave the Maldives tourism industry something June did not: a visible rebound in visitor volume. Arrivals rose from 123,552 in June to 183,119 in July. That is an important...
The right package balances guest certainty with operational control. Room-only suits independent travellers; meal plans support islands with limited dining; transfer and...