Tourism Industry Insight: Make AI Guest Service More Useful
AI can answer thousands of guest questions instantly. Its real operational value may come from knowing which questions it should not answer alone.
Free tourism insights
Receive selected MTO insights, tourism data alerts, and new resource updates by email.
Get Free Tourism Insights
AI can answer thousands of guest questions instantly. Its real operational value may come from knowing which questions it should not answer alone.
A half-million-dollar reef project can look enormous until its cost is spread across thousands of occupied villa nights. In an illustrative resort, roughly $11 of additional...
Beach protection may need to preserve far less room-rate value than expected to pay for itself. For an illustrative Maldives resort, preventing about 2.8% of beach-villa ADR...
September’s Maldives tourism dip is a persistent calendar-driven valley, not simply a weather problem. Early 2026 data reinforce the pattern, highlighting opportunities in...
Breakfast is repeated more often than most resort experiences. If better food and service strengthen the perceived value of the entire stay, a surprisingly modest ADR effect...
A destination can gain air capacity without gaining equal convenience. In aviation, when seats are offered can matter almost as much as how many are offered.
Hotels do not necessarily need fewer room types, packages or rates. They need to make the differences between them easier for travellers to understand.